Anti-Tobacco Film Festival-Call to Action SLCo Youth to Create 60-Second Short!

Authored by the Salt Lake County Health Department

Kick Ash Short Film FestivalCalling all filmmakers! The Salt Lake County Health Department is teaming up with Draper Communities that Care to create the first ever Kick Ash Film Festival! The idea is this: if you were able to show your friends a one-minute video to prevent them from making bad choices about tobacco and e-cigarettes, what would it be? We’re encouraging all Salt Lake County Youth ages 13-18 to write, shoot, edit, and submit that 60 second video inspired by the theme “Standing up, speaking out, and seizing control against Big Tobacco” to have the chance to win over $2,000 in prizes.kickashprizes (002)

There will be 1st place, 2nd place, 3rd place, and Audience Choice prizes. 1st place will win $500, as well as an ASUS Chromebook, TV, Skullcandy headphones, and Sony Bluetooth speaker, 2nd place will win $300, 3rd place $200, and Audience Choice will win $200! We’ll also be giving out $500 in cash to the school with the most entries!

It seems like only a few years ago the thought of smoking a cigarette was the last thing on most people’s minds. Anti-smoking campaigns since the 1990’s have brought down the United States’ smoking rate dramatically (Nearly 30% in the last 50 years!). Perhaps the most effective way the CDC and other organizations caused people to quit smoking is that not only did they convince them smoking was dangerous, they convinced them it was uncool.

Covapingnsequentially, one of the fastest growing trends among youth has been vaping (AKA e-cigarette use for the not-so-hip-people out there)—and it’s fine cause it’s healthy, right? Or at least not bad for you? Isn’t it just water vapor?

Uh, no. It’s not. And that’s one of the largest and continually debunked myths that is propagating e-cigarette use in the United States. In fact, many vaporizers have some of the same chemicals found in traditional cigarettes, along with a plethora of other dangerous substances and heavy metals unique to e-cigarettes. But still, 56% of high school seniors think vaping is safe, and 11% have used an e-cigarette in the past month.

That’s why we need you to spread the anti-tobacco and e-cigarette message. Make a film inspired by someone who has passed away from a tobacco related disease, the effects of tobacco and nicotine on the body, the little-known dangers of e-cigarettes, tobacco prevention, or a tobacco-related topic of your choice.

Here are a few filmmaking tips to help you get started:Screen_shot_2013-06-07_at_1_49_59_AM
• No camera? No problem! Film with your phone! (Don’t forget to shoot in landscape mode!) You can also download a free video editor like iMovie or Adobe Premiere from the App Store/Google Play Store to edit your footage.
• Shoot from a variety of angles! You can make a boring scene much more interesting if you shoot it from different viewpoints.
•  Use additional lights to make your video clear and grain-free. From the right angles, using simple construction lights from Home Depot can make your video look extra dramatic.
•  Use an external microphone and place it close to your subject. If you’re using your in-camera microphone, just film close to your subject!
•  Use a tripod or place your camera on a table or tall-shelf to keep it steady (unless you’re going for that handheld look).

The submission period closes at 11:59 PM on February 28th, then we will have Audience Choice voting on the Salt Lake County Health Department Facebook Page from March 2nd to March 10th at 11:59 PM.

There will be an awesome red carpet event on March 15th at 7:00 PM at the Viridian Library and Event Center where we will be showing some of the top films, awarding the prizes to our winners, and giving out even more raffle prizes to those who attend.

A big thanks to our sponsors, University of Utah Health, University of Utah Youth Education, RC Willey, and Intermountain Healthcare. We couldn’t have put this together without them.

Visit our website for tobacco and e-cigarette resources to help you with your entry, and make sure to download our competition checklist and required forms. We can only accept films that have all the forms turned in.

We hope to see your entries to the 2018 Kick Ash Film Festival. Good luck!

About Carol Hendrycks

As a communication professional I have enjoyed working for profit and non-profit organizations for over 30 years. I came to Youth Services in 2009 to volunteer and never left! It's a terrific blend of taking what I am passionate about i.e. communications and spinning my talents to benefit youth that is a most rewarding career and personal experience.
This entry was posted in After School Program, Communication Tips, read, SLCO, Substance Abuse, Treatment, Uncategorized, Youth Groups. Bookmark the permalink.

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